Audience theories

As part of our research we had to find out all about audience theories, audience expectations - plot elements, production values -  and audience consumption habits - how the audience will 'use' out film. When considering our film we will look at all audience theories but in particular the 'Blumler and Kats - Uses and Gratifications' theory as this theory states how people use media not only for entertainment purposes but also to find out about the world and learn new information. For example, in our film people will look to learn about psychological issues as well as getting a thrill from watching a new horror/thriller film. My group and I came together on this piece of research and we produced a summary of a few audience theories in the form of a poster on the website 'Canva'. See the finished product below!